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11
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2017
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25
Aug
2015
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A piece of home
The length of time one piece tooks to create is a measure of its value.
12
Jul
2015
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23
Jun
2015
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Philosophies for design
Designing often necessitates considering the aesthetic, functional, economic and sociopolitical.
30
May
2015
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06
Apr
2015
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Print Typography
In most languages, writing is a complement to speech or spoken language. Writing is not a language but a form of technology.Within a language system, writing relies on many of the same structures as speech, such as vocabulary, grammar and semantics, with the added dependency of a system of signs or symbols, usually in the form of a formal alphabet. The result of writing is called text, and the recipient of text is called a reader.
Alphabets
In a perfectly phonological alphabet, the phonemes and letters would correspond perfectly in two directions: a writer could predict the spelling of a word given its pronunciation.
Alphabets are usually associated with a standard ordering of their letters. This makes them useful for purposes of collation, specifically by allowing words to be sorted in alphabetical order.
It also means that their letters can be used as an alternative method of “numbering” ordered items, in such contexts as numbered lists. The English word alphabet came into Middle English from the Late Latin word alphabetum.
The term “alphabet” is used by linguists and paleographers in both a wide and a narrow sense.
Etymology
The English word alphabet came into Middle English from the Late Latin word alphabetum, which in turn originated in the Greek (alphabētos), from alpha and beta, the first two letters of the Greek alphabet.
Informally the term “ABCs” is sometimes used for the alphabet as in the alphabet song, and knowing one’s ABCs for literacy, or as a metaphor for knowing the basics about anything.
In a perfectly phonological alphabet, the phonemes and letters would correspond perfectly in two directions: a writer could predict the spelling of a word given its pronunciation.
Alphabets are usually associated with a standard ordering of their letters. This makes them useful for purposes of collation, specifically by allowing words to be sorted in alphabetical order.
It also means that their letters can be used as an alternative method of “numbering” ordered items, in such contexts as numbered lists. The English word alphabet came into Middle English from the Late Latin word alphabetum.
Typography is the use of type to advocate, communicate, celebrate, educate, elaborate, illuminate, and disseminate. Along the way, the words and pages become art.
Another terminology is that of deep and shallow orthographies, where the depth of an orthography is the degree to which it diverges from being truly phonemic
In an ideal phonemic orthography, there would be a complete one-to-one correspondence between the graphemes (letters) and the phonemes of the language, and each phoneme would invariably be represented by its corresponding grapheme.
This would mean that the spelling of a word would unambiguously and transparently indicate its pronunciation; and conversely that a speaker knowing the pronunciation of a word would be able to infer its spelling without any doubt.
09
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2015
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18
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31
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2015
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Branding logo
On the other hand, a brand is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron.
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities, it is counterproductive to frequently redesign logos. The logo design, as profession, has substantially
increased in numbers over the years since the rise of the Modernist movement in the United States in the 1950s. Three designers are widely considered the pioneers of that movement and of logo and corporate identity design. They are Chermayeff & Geismar, Paul Rand and Saul Bass.
The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. As of 2014 many corporations, products, brands, services, agencies and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo.
As a result, only a few of the thousands of ideograms in circulation are recognizable without a name. An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.
Ideograms and symbols may be more effective than written names (logotypes), especially for logos translated into many alphabets in increasingly globalized markets.
Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Designing a good logo may require involvement from the marketing team and the design agency (if the process is outsourced), or graphic design contest platform (if it is crowdsourced). It requires a clear idea about the concept and values of the brand as well as understanding of the consumer or target group.
Broad steps in the logo design process might be formulating the concept, doing an initial design, finalizing the logo concept, deciding the theme colors and format involved.
Brand name
The brand name is quite often used interchangeably with “brand”. A brand name constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. Brand names come in many styles:
- Initialism: A name made of initials such, as UPS or IBM
- Descriptive: Names that describe a product benefit or function, such as Whole Foods or Toys R’ Us
- Evocative: Names that evoke a relevant vivid image, such as Amazon or Crest
- Neologisms: Completely made-up words, such as Wii or Häagen-Dazs
A brandnomer is a brand name that has colloquially become a generic term for a product or service, such as Band-Aid, Nylon, or Kleenex—which are often used to describe any brand of adhesive bandage; any type of hosiery; or any brand of facial tissue respectively. Xerox, for example, has become synonymous with the word “copy”.
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2014
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27
Nov
2014
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Brand stories
Her friends saw her as an anxious, amused angel. Once, she had even made a cup of tea for a scrawny baby bird. That’s the sort of woman he was.Michelle walked over to the window and reflected on her cold surroundings.
The sleet rained like thinking lizards. Then she saw something in the distance, or rather someone. It was the figure of Alison Donaldson. Alison was a courageous academic with skinny fingers and beautiful feet.
Michelle Platt had always loved derelict Berlin with its anxious, amused arches.
Then she saw something in the distance, or rather someone. It was the figure of Alison Donaldson. Alison was a courageous academic with skinny fingers and beautiful feet. Michelle gulped. She was not prepared for Alison. As Michelle stepped outside and Alison came closer, she could see the knobby smile on her face.
Alison gazed with the affection of 9577 tight-fisted hushed hamsters. She said, in hushed tones, “I love you and I want some more Twitter followers.” Michelle looked back, even more fuzzy and still fingering the silver knife. “Alison, oh my God they killed Kenny,” she replied.
They looked at each other with ambivalent feelings, like two thundering, tricky tortoises dancing at a very arrogant rave, which had drum and bass music playing in the background and two incredible uncles smiling to the beat.
- Suddenly, Alison lunged forward and tried to punch Michelle in the face. Quickly, Michelle grabbed the silver knife and brought it down on Alison’s skull.
- Alison‘s skinny fingers trembled and her beautiful feet wobbled.
- She looked barmy, her emotions raw like a glamorous, gifted guillotine.